Boutique Baby Gifts

Boutique Baby Gifts

Australian online gift company specialising in boutique, quality gifts and hampers, Simply Gifts Ltd, is poised for expansion with the UK expat market set firmly in its sights.

From gourmet hampers to stylish electronics, Simply Gifts’ well-established brand offers gifts for a myriad of occasions, including Mother’s Day, birthdays, weddings, baby showers as well as a comprehensive corporate gift service.

Corporate gifts have developed into a key area of strength for the company, it counts major players such as QANTAS, American Express, Canon, Mirvac, Telstra, Coca Cola, Foxtel, NAB, Commonwealth Bank, Kent Moving & Storage and Macquarie Corporate are as customers.

The corporate gift service enables clients to strengthen their brand through a sophisticated corporate e-commerce website, providing tailored corporate packaging and an ability to customise gifts for budget and recipient preferences.

Simply Gifts welcomed more than 190,500 visitors from 165 countries to their website in 2008 alone and has achieved significant growth through its dedicated SEO and online marketing strategies.

The company remains customer focused and its membership subscriptions offer various loyalty benefits to customers - such as free delivery on certain occasions.
Developing a solid, loyal, customer base has been achieved by analysing customer demographics, which has continuously assisted with its online marketing strategies.

Application of key customer metrics has resulted in a 75% increase in the subscriber list from mid 2007 to 2009.

The exponential increase in its subscriber list is expected to continue as the expansion plan to one of its largest target segments, UK, is well underway.
Executive Director of Simply Gifts, Anna Peters, sees vast growth opportunities for Simply Gifts, particularly around the expat market and those seeking exceptional, stylish gifts for friends and family in Australia.

“With 40% of our sales generated in the UK without any online effort targeted towards the UK market, we are eagerly anticipating a spike in UK sales when the UK website is launched.”

Online shopping is one of the fastest growing sectors worldwide and according to the article released by VISA International in 2005; Australians are the third largest online spenders in the world. Within such lucrative, yet competitive sector, Simply Gifts has flourished, achieving 380% sales growth from 2005 to 2008.

A slew of additional gift services and offerings are now in the pipeline as well as an aggressive marketing strategy, which will see Simply Gifts position itself as the number one online gift provider in Australia.

Simply Gifts recently listed on the Australian Small Scale Offerings Board and was a graduate of the 2009, Stepping Up Advanced Capital Raising program - a NSW government initiative to develop small business owners through mentoring and capital raising assistance.

For more information on Simply Gifts, please visit: www.assob.com.au/sgl.

About the Author:

Affinity Marketing is a team of marketing and creative consultants servicing growing businesses around Australia.

Brianna Power
Ph: 07 5520 7615
URL: http://www.simplygifts.com.au
Email: brianna@affinitymarketing.com.au

Article Source: ArticlesBase.com - GOURMET GIFTS UNWRAP EXPAT MARKET